Dita Eyewear is announcing the introduction of Lancier, a new collection of sunglasses designed for drivers, pilots, yachtsmen and other adventurers who demand lightweight, handcrafted sunglasses of the highest optical quality.

Los Angeles, CA (IPRWIRE) Tuesday, December 1, 2009 — Dita Eyewear, a name synonymous with meticulously designed sunglasses featuring handcrafted frames and the highest optical quality, is announcing the retail release of Lancier, an entirely new line high-performance sunglasses. Inspired by the pursuit of speed –whether on Land, Sea or Air—Lancier sunglasses reflect the fundamental truth of high-performance design: that lightweight with strength turns power into precision.

Following the industry acclaim received by Lancier during its debut at SILMO in Paris, Dita has now released the inaugural Lancier collection. Consisting of three frame styles and complementary lenses, the Lancier line brings exquisite design and exceptional detail to a select few individuals who seek to make their mark.

Each pair of Lancier sunglasses will be shipped in a hard-case kit that includes: Interchangeable temples, a micofibre cleaning cloth, custom laser etched optical screwdriver and a magnetic closure sunglasses case with suede lining and belt attachment loops.

Lancier sunglasses are now available at http://www.lancier.com, and at Dita Legends, the company’s retail concept stores in Los Angeles, Newport Beach, Tokyo, Nagoya and Hong Kong.

To learn more, visit: http://www.lancier.com

About Dita Eyewear:

In 1996, co-founders Jeff Solorio and John Juniper introduced their first collection of Dita frames. Their coveted vintage-inspired designs have become the IT accessory for the high-powered fashion elite and celebrity A-List, earning Jeff and John the status of being some of the world’s most influential eyewear designers.

Contact Info:

Name: Dita
Address: 2214 Beverly Boulevard
City: Los Angeles
State: CA
Country: United States
Zip: 90057

Web Address: http://www.lancier.com
Business Blog: http://iblogit.com/lancier
Phone: 1-800-449-3482

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